Welcome back to A Creative Review with James Cooper. Today Coop ponders the strategy behind the ABC television show, Resurrection.
Resurrection is what ABC is calling a Television Event. I’m not entirely sure what that means other than they are spending a lot of money on it and clearly hope it’s going to be The Next Big Thing. I don’t know much about the show beyond the numerous trailers that I’ve seen and a few friends saying that it is based on French show that was really good. ABC tends to water things down a bit too much for my liking. You can see the way it’s even filmed - the colors are milky compared to the more vibrant colors of AMC’s Breaking Bad for example. But it’s an intriguing thought and great shows like Lost are all about asking questions at the start.
These billboards do a great job of setting up these questions. I love the simplicity of them. Handwritten white font on a backlit black screen really pops - especially when everything else is so colorful.
What is also interesting about these ads is they remind me a little of the religious billboards you see around the country. Quite often the headline is a simple quote from the bible. Who knows how far Resurrection is going to take the religious theme but again as a simple way to get people talking I think these do a pretty good job.