ADstruc, the online marketplace for Out-of-Home media, has created a ‘Billboard with Feelings’ in downtown New York.

Partnering with Tronic Studios, for the design, and Fuel Outdoor for the billboard, which sits near the entrance to the Holland Tunnel, the ad simply reads, ‘Today I’m Feeling _____’. Using a unique GPS Augmented Reality app, GoldRun, passerby’s or drivers stuck in a jam can see if the billboard is happy or sad or, whether it feels like dancing or cheering on its favorite team.

ADstruc Interactive Billboard from TronicStudio on Vimeo.

Because the billboard is GPS tagged, a number of different images can appear at the same site making it more interactive than normal Augmented Reality applications.  Essentially, taking a traditional billboard and making it digital. For example, users can change the feelings themselves using large-scale emoticons, and then post them to Facebook or Twitter. 

This unique billboard is part of the ADstruc’s ‘Billboards for Everyone’ campaign that partners with artists and designers to help promote creativity and innovation in the outdoor space.  

Previous billboards have included a piece by Shephard Fairey’s Studio Number One depicting migrant workers painting a billboard before being chased by police. This billboard was placed on the freeway in Arizona earlier in the year: http://blog.adstruc.com/tag/billboardsforeveryone

The ‘Billboards for Everyone’ program is helping promote ADstruc’s innovative online platform that makes buying out-of-home inventory simple and efficient for individuals and corporations alike.

Many, many thanks to our partners involved in this great program: JWT New York, SPREAD Art, Fuel Outdoor, and Culture Magazine. We will continue throughout 2011 with more contemporary artists and designers - stay tuned for the next one!