ADstruc + Gary Vaynerchuk: “Thank you Economy”
ADstruc launches interactive outdoor advertising campaign for Gary V’s Thank You Economy
New York, NY – March 14, 2011 - ADstruc, an online marketplace for outdoor advertising, recently launched an interactive campaign in New York City with New York Times bestselling author, Gary Vaynerchuk. Also known as Gary V, the American businessman used ADstruc to promote the launch of his second book, The Thank You Economy. This innovative campaign engages consumers with a unique phone number on the advertisement that enables New Yorkers to speak directly about the book with Gary V - all through Twilio, a web app that makes calling and receiving phone calls through the internet easy.
In addition to readers being able to have a real conversation directly with the author, what makes this campaign truly noteworthy is that it was created, produced, bought and installed without an advertising or media agency. Instead, the author was able to save time and money by partnering with ADstruc.
Through ADstruc’s platform, Gary V purchased telephone kiosks throughout Manhattan from Titan Outdoor and a subway platform ad at 23rd Street and Park Avenue, bypassing the age-old and often expensive traditions.
“I hope this proves that I continue to be an advocate for traditional media,” Gary V commented. “When people look at me, they think I’m ‘new media’ed’ out. I’m old school though. ADstruc enabled me to buy traditional media at a price I think it’s worth.”
ADstruc is a NY company that built an online marketplace for outdoor advertising. By bringing Out-Of-Home (OOH) companies online and providing a diverse set of tools, ADstruc makes the process of buying and selling outdoor advertising easier and more effective. Simply put, ADstruc makes buying billboards as easy as buying AdWords through Google.
John Laramie, ADstruc CEO said, “We love outdoor media. Despite the world going crazy for the internet and social media, OOH still plays a huge role in many communications. What needs to change is the way it is searched for and purchased. Gary is the perfect example of someone who wants his message on the streets, but doesn’t have millions of dollars to spend. He wants something in sync with all other parts of the internet economy; something quick, smart, effective and of great value.”