Hello from the OAAA conference in Miami! ADstruc is live at booth #22, and there is big news in the air: The OAAA just launched a new repositioning campaign encouraging advertisers to take another look at Out of Home:

Advertising is constantly changing. With new platforms, converging technology, and increasing audience fragmentation, advertisers today are looking for innovative ways to engage and interact with consumers. 

In response, out of home advertising has been changing, too. Today’s OOH offers new technologies, new formats, and more creative thinking to help advertisers take their message further. — OAAA brandbook

Congratulations to all the OAAA committees and contributors who worked on this project. Committing to innovation is an important step for the industry, and we’re excited to be part of it. We’ll be posting our full reaction and analysis later this week, but right now we have to get back to our booth!