ADstruc would like to introduce you to Pebble, ‘the first watch built for the 21st Century’ and the highest grossing project ever on Kickstarter! Pebble’s own Eric Migicovsky approached us a few days ago about his idea for a simple, but well executed billboard on the 101 in Silicon Valley. Their goal was simple, to advertise to software developers that Pebble is the next big platform and that by introducing Pebble to developers in the Bay area, they can help build a larger catalog of apps for all Pebble users. By using ADstruc, Eric was able to go from an idea to a posted billboard in ten days.
How did we get a billboard up in less than two weeks? By streamlining the entire outdoor sales process!
Before ADstruc, there were two choices to discover & purchase outdoor advertising: 1) do it yourself by calling each individual vendor, asking for a proposal, and comparing sales sheets, or 2) engaging a media agency and giving up control of the process.
With ADstruc, it took Eric about five minutes to submit a single Request for Proposal (RFP) that reached outdoor advertising companies covering the 101. The RFP included all of the timing, budget, location, and demographic details that vendors needed to understand and process his request.
After reviewing the RFP details, each vendor identified units that matched Eric’s criteria and added them to an online proposal. Over the next few days, Eric received an email every time a vendor submitted a proposal for review in his ADstruc dashboard.
Instead of receiving oversized email attachments, illegible PDF maps, and countless rows in Excel, ADstruc’s platform automatically organizes all the information into one consolidated, interactive proposal, complete with Google Maps and Street View. By viewing the billboards side by side in one consistent format, Eric could compare each location based on multiple criteria (e.g., proximity, photo, marketing description, price, etc.) and select the perfect board for Pebble.
After selecting the perfect board, ADstruc initiated the contract between Eric and CBS Outdoor, the winning vendor, to reserve the billboard space. Finally, Eric worked directly with our partners at Circle Graphics, who printed Eric’s billboard in a record two days and shipped it out to SF for next day installation!
We’d like to thank our partners, CBS Outdoor, and Circle Graphics, as well as everyone who participated in the RFP. Of course, we couldn’t be more excited about working with Pebble - be sure to check out their Kickstarter project here: http://kck.st/HumIV6
If you’d like to see the billboard for yourself, it’s located near Exit 403 on the 101, just North of the East Palo Alto Ikea.