A Creative Review: MailChimp
Welcome back to A Creative Review with James Cooper. Today Coop digs into MailChimp’s enigmatic SoHo billboard.
Advertising, Art, or Audacity?
You know what? I actually took a picture of this MailChimp billboard and posted it to Instagram. I’m not lying – look: here. That’s a good thing right?
Photo credit: ADstruc
Certainly this is all about the location. Downtown New York is where there are a whole bunch of internet start-ups that are familiar with the MailChimp, er, chimp. And also creative companies that like the idea of an almost non-branded billboard. Not being a MailChimp user myself, I had a feeling that I had seen the image before and couldn’t quite place it, but still thought it interesting enough to snap it. I think a lot of tourists might do the same. Is it an art piece or an ad?
Sometimes start-ups like MailChimp do things like this, just because they can. It’s a show of strength. It says to potential clients and investors, ‘Our shit is so locked down that we can spend thousands of dollars on a billboard on a prime time New York block and not even put our name on it’.
I have to admit, I kind of like that. Happy New Year everyone!
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That’s all folks! Want to get involved? Send us the best or worst billboards you’ve seen and we’ll choose one every week. Just email coop@adstruc.com.
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bogdanboyan reblogged this from adstruc and added:
Welcome back to A Creative Review with James Cooper. Today Coop digs into MailChimp’s enigmatic SoHo billboard....
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adstruc posted this
