ADstruc

Welcome back to A Creative Review with James Cooper. Today Coop’s all about Clorox’s interactive billboard.

What Happens in Vegas… 

Judging by most of the gas on Twitter, CES seemed like a pretty yucky affair. What with the booth babes and let’s just say a ‘less then stellar’ keynote, perhaps the opportunity to cleanse onself is a pretty good one. This interactive billboard from Clorox lets you do that for all to see. 

Photo credit: Daily DOOH

This is not a new idea - Method did a very successful site where you could wash your hands of something you regretted - but it is a cute use of technology and placement. I do like it when brands like Clorox try things like this, as we used to be told that there was no place for packaged goods in the digital space: Go to a website for a bleach? Why would I do that? 

This campaign joins the Domestos Flush Tracker, a site in the UK that tracks your - well, you get the idea - as a good example of a fun way to get people talking about your brand. 

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That’s all folks! Want to get involved? Send us the best or worst billboards you’ve seen and we’ll choose one every week. Just email coop@adstruc.com.