A Creative Review: Louis C.K.
Welcome back to A Creative Review with James Cooper. Today Coop digs into a billboard for Louis C.K.
Wouldn’t it be great to be in a position where you could say, ‘You know what, I don’t need this whole billboard. Let’s just use the bottom 20%’? This particular example breaks all the rules for normal outdoor. We are always told six words or less, big striking image and use the real estate.
Photo credit: ADstruc
But Louis C.K. is a guy who breaks the rules. I am a huge proponent of brands (and Mr C.K. is now most definitely a brand) staying true to themselves, no matter what media they are in. Every time you interact with the brand it should feel consistent. Especially these days where there are myriad ways to connect with a brand.
So this slightly unusual billboard - in a way that you can’t quite put your finger on - feels spot on. I’m even prepared to forgive the art director for the crime against punctuation and typography where the period after the K and the colon collide.
Colon Collide. That’s going to be the name of my new band.
That’s all folks! Want to get involved? Send us shots of the best [or worst] outdoor advertising you’ve seen, and we’ll choose one every week. Just email email@example.com.