ADstruc and Blue Bite Partner to Offer Interactive Out-of-Home Campaigns
Enhance OOH media by delivering relevant mobile content to consumers.
New York, NY, June 11, 2013 – ADstruc, the leading planning and buying platform for the outdoor advertising industry, and Blue Bite, the mobile standard in out-of-home™, have partnered to allow advertisers to utilize NFC, WiFi, Bluetooth, QR Code and Geofencing technology to launch interactive outdoor advertising campaigns.
The partnership provides the industry with the easiest way to incorporate mobile into out-of-home campaigns. Blue Bite’s services and technology provide clients with detailed metrics and an opportunity for advertisers to evaluate the true effectiveness of each and every ad campaign in real-time. This level of accountability is a brand new currency for OOH; complementing ADstruc’s suite of planning and buying tools.
“There’s an obvious synergy between ADstruc’s planning and buying tools with our location-based mobile marketing platform. Our shared belief in a personalized approach, with the ability to be agile and nimble, has proven to be a winning formula for our clients and partners, and we look to build upon that mutual success with this partnership,” said Blue Bite CEO, Mikhail Damiani.
John Laramie, CEO of ADstruc, said: “There are clear benefits to incorporating mobile into OOH campaigns. By working with Blue Bite, we ensure that our clients have the most seamless experience integrating mobile technology into OOH campaigns. This partnership helps us continue to provide value to our clients by simplifying yet another piece of the OOH planning and buying process.”
About ADstruc (www.ADstruc.com)
ADstruc is the leading planning and buying platform for the outdoor advertising industry, including both traditional and digital Out-of-Home media. With an emphasis on data-driven planning, ADstruc helps agencies, national brands, and local businesses discover and efficiently purchase Out-of-Home media campaigns that deliver tangible and measurable results. ADstruc’s cloud-based solution also allows outdoor advertising operators to easily manage their inventory online and interact with new and existing clients in real-time. Learn more at www.ADstruc.com
About Blue Bite (www.bluebite.com)
Blue Bite is a leading mobile-marketing solutions provider utilizing a targeted, location-based approach to reach captive audiences on their personal mobile devices. Blue Bite has partnered with many of the leading Out-of-Home Companies in the U.S. and prides itself on creating an interactive two-way engagement by enabling consumers to connect with digital and traditional media via their mobile phones. For more information, please visit www.bluebite.com and follow the latest updates and developments on Facebook and Twitter.