Simplify your OOH with ADstruc and Mediaocean
With so many vendors, markets, inventory options and manual processes, creating an optimal OOH plan can be daunting and time consuming. ADstruc and Mediaocean partnered to develop a platform to bring you a streamlined, electronic process for all your outdoor media planning and buying needs.
The exclusive ADstruc and Mediaocean partnership delivers a simplified OOH workflow. You can now access ADstruc’s easy-to-use buying and planning tools from within Mediaocean’s Prisma interface and all associated media buys will automatically feed into Spectra so your finance team can spend less time on data entry, reconciliation, and error correction. From evaluating your OOH operators and inventory in a single environment to an automated bill/pay process, buying OOH media has never been easier!
- Access OOH planning and buying directly within Prisma and automatically push buys to Spectra for bill/pay
- Maintain role-based security, single-sign on and links to existing client records
- View all the latest available outdoor advertising units from hundreds of operators in one place
- Eliminate billing errors and spend less time on data entry
- Collaborate, RFP and negotiate pricing with multiple vendors via a single point of entry
- Finalize your OOH media plan by leveraging third-party data from Telmar, TAB OOH Ratings, and the Census Bureau
Three Easy Steps
- Select your location and budget
- Evaluate vendor proposals
- Buy, print, and install your ad