A Creative Review: Marijuana Policy
Welcome back to A Creative Review with James Cooper. Today Coop is a mile high!
The wheel. The printing press. The lightbulb. The Internet. Legalizing weed! Ok, maybe it’s not quite in the same league, but you know what they say: people overestimate the importance of things in the short term, and underestimate them in the long term.
Personal beliefs aside, weed promises to be a huge deal. There are already VC firms looking to invest in this area and there will be a ton of other side businesses that cash in too. For example, right now it’s illegal for a bank to accept cash from a legal weed supplier. So there is no legally safe way for medical marajuana suppliers to store their (legal) profits.
Photo credit: Travis Odgen, cover32.com
It’s all going to get very interesting. I can’t wait for the first great piece of creative. For years all the imagery around weed has been very ‘heady’ and ‘psychadelic’, very amateur - now there’s room for a well designed brand to storm the market.
This billboard is not exactly that. It’s in an interesting point though, to say to people driving to the game that it’s safer to smoke weed than drink booze. And you know how I like a contextual buy - this billboard is outside ‘Mile High’ Stadium.
So, we have two of the three elements that make a great billboard. Now we just need someone to create a brand that becomes the BMW or Nike of weed. Come on man, who’s up for a challenge?
That’s all folks! Want to get involved? Send us shots of the best [or worst] outdoor advertising you’ve seen, and we’ll choose one every week. Just email firstname.lastname@example.org.