Investing in the future of OOH
March 11, 2014
We started ADstruc with a vision to better connect the Out-of-Home (OOH) industry, enabled through a technology platform providing operational workflow for OOH buyers and sellers. Over the last 4 years, we diligently asked questions and intently listened to the industry’s answers. By engaging in this process, we learned how to build the right product and built relationships with companies who became important partners. We are also fortunate to have investors who believe in us and continue to support our vision for the OOH industry.
Today, one of those relationships became both a great partner and a great investor. We are excited to announce IPG (Interpublic Group) invested $2M in ADstruc for a 10% equity stake in the company. We are also excited to share that Rapport U.S., IPG’s global OOH specialist agency, has signed on to process their billings through ADstruc.
One thing is guaranteed: the way OOH media agencies plan and buy is changing. Every agency is in the game of improving their speed, output, and service to their clients to avoid losing out to other media types with more efficient and accountable processes. Yet, the OOH industry continues to be challenged by a cumbersome and disjointed process.
It is absolutely critical to the success of the industry that OOH is planned more effectively, bought more efficiently, and better connected. By streamlining the process, ADstruc enables agency account teams to maximize their time spent on client service and results, rather than on Excel, PDF maps, and Photosheets.
Today, IPG and Rapport set an example for the industry: one of the biggest advertising holding companies understands the importance of optimizing its operational workflow for OOH. ADstruc is proud to be their partner in that pursuit. Who will be next?
While we reflect on the past, learn in the present, and invest in the future, I want to recognize the tireless commitment and everyday hard work of the ADstruc team. Their teamwork and belief in the vision and opportunity ahead for the OOH industry makes me tremendously proud.
Today is simply a checkpoint, a recognition of the progress we have made toward achieving our vision of better connecting the OOH industry. We are excited to continue working on the future of this industry and making it easier to plan and buy OOH media.
John F. Laramie