Welcome back to A Creative Review with James Cooper. Today Coop dives headfirst into a gripping 3D wallscape from Kraken Spiced Rum.

Release the Kraken!

Disclaimer first. I have an affinity for Giant Squids. Just before the holidays I released a kid’s book for the iPad called The Little Giant Squid (it’s free, download it, go on) 

So when I saw this piece for Kraken Spiced Rum, it immediately lept out at me. And I don’t think I’ll be the only one to feel like this. Kraken are doing what every small, challenger brand should do, creating work that stands out. 

Photo credit: ADWEEK

I like the attitude of this wallscapes. You have to be a cold hearted person, or a very, very bleary eyed commuter, not to do a double take when you see this enormous tentacle scooping someone from their window. Whether the name and the product is enough to stand out in a crowded - and well funded - market remains to be seen. But, the ads are doing their job and we can’t say fairer than that. 

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That’s all folks! Want to get involved? Send us the best or worst billboards you’ve seen and we’ll choose one every week. Just email coop@adstruc.com.