April 28, 2011 – New York - ADstruc, an online marketplace for outdoor advertising, is proud to announce the appointment of James Cooper, Chief Creative Innovation Officer at JWT, as an advisor to the startup. ADstruc has been widely publicized lately for their new platform, which brings the outdoor advertising industry online. Cooper, hailed as “one of the brightest stars in digital advertising” by Campaign Magazine, will advise the team in unveiling a large-scale marketing campaign.

“Having James join the ADstruc team is an integral part to developing our relationships with agencies,” says John Laramie, CEO of ADstruc and friend of Coopers. “His creativity and innovation are exactly what we want to continue to surround ourselves with as we grow.” 

Cooper, originally from London, came to New York in 2008 to be a partner of Anomaly where he created and launched the YouTube sensation Lauren Luke make up brand. Previously he was the Creative Director of Dare, named the Digital Agency of the Decade.

When asked about how James first got involved, he replied, “I first met John when he won one of my ping pong tournaments at Anomaly. He told me about the idea for ADstruc and it was one of those ideas that is so simple you can’t get it out of your head. Even though I’m an ad man I’m fascinated by the New York Start Up scene so having helped behind the scenes for a few years it’s great to be more involved. I never realized that you could get a billboard so easily – and cheaply - the platform delivers huge opportunities for me and my clients so I’m looking forward to being a sounding board and getting them some buzz through some really smart ideas.”

Laramie went on to say, “We are really excited to be a part of the advertising industry and look forward to bringing a lot of innovation and efficiencies to outdoor advertising.”