A Creative Review: Clorox’s Bleachable Moments
Welcome back to A Creative Review with James Cooper. Today Coop’s all about Clorox’s interactive billboard.
What Happens in Vegas…
Judging by most of the gas on Twitter, CES seemed like a pretty yucky affair. What with the booth babes and let’s just say a ‘less then stellar’ keynote, perhaps the opportunity to cleanse onself is a pretty good one. This interactive billboard from Clorox lets you do that for all to see.
Photo credit: Daily DOOH
This is not a new idea - Method did a very successful site where you could wash your hands of something you regretted - but it is a cute use of technology and placement. I do like it when brands like Clorox try things like this, as we used to be told that there was no place for packaged goods in the digital space: Go to a website for a bleach? Why would I do that?
This campaign joins the Domestos Flush Tracker, a site in the UK that tracks your - well, you get the idea - as a good example of a fun way to get people talking about your brand.
That’s all folks! Want to get involved? Send us the best or worst billboards you’ve seen and we’ll choose one every week. Just email firstname.lastname@example.org.