A Creative Review: MailChimp
Welcome back to A Creative Review with James Cooper. Today Coop digs into MailChimp’s enigmatic SoHo billboard.
Advertising, Art, or Audacity?
Photo credit: ADstruc
Certainly this is all about the location. Downtown New York is where there are a whole bunch of internet start-ups that are familiar with the MailChimp, er, chimp. And also creative companies that like the idea of an almost non-branded billboard. Not being a MailChimp user myself, I had a feeling that I had seen the image before and couldn’t quite place it, but still thought it interesting enough to snap it. I think a lot of tourists might do the same. Is it an art piece or an ad?
Sometimes start-ups like MailChimp do things like this, just because they can. It’s a show of strength. It says to potential clients and investors, ‘Our shit is so locked down that we can spend thousands of dollars on a billboard on a prime time New York block and not even put our name on it’.
I have to admit, I kind of like that. Happy New Year everyone!
That’s all folks! Want to get involved? Send us the best or worst billboards you’ve seen and we’ll choose one every week. Just email email@example.com.