via PRNewswire-USNewswire

Telmar Information Services Corp., a world leading supplier of advertising media systems, announced the release and immediate availability of its TOPS(TM) out-of-home (OOH) planning software with direct seamless link to the ADstruc media buying platform, providing a complete end-to-end, planning to buying solution for advertising agencies and media sellers.

The TOPS OOH planning system is the leading multi-market, multi-media analysis system for OOH media ratings measured by the Traffic Audit Bureau for Media Inc. (TAB) for both detailed site level and market average media delivery evaluations.

ADstruc provides a fully integrated set of tools for connecting media planners with the most extensive network of out-of-home inventory. These tools streamline the RFP workflow and enable a more efficient purchase process across multiple operators. The ADstruc integration incorporates the TOPS media plan goals into an RFP, which is submitted directly to OOH operators without ever leaving TOPS System. As operators respond with proposals to the RFP, ADstruc’s technology automatically organizes the proposals and presents them to the buyer in an interactive and unified online proposal. Agencies can upload custom data sets and historical campaign data, along with ADstruc’s social, mobile and census data, to better analyze proposed inventory through the use of heat maps. These tools enable OOH campaigns to be planned and executed in the most data driven and effective way possible.

“ADstruc provides a very powerful suite of tools for media buyers and media sellers,” said Telmar President Corey Panno. “The integration of our OOH planning software with the ADstruc platform automates and eliminates the most cumbersome aspects of the traditional RFP process, creating greater efficiency for OOH buying specialists and allowing easy access to the OOH buying process for any media planner — especially those who are new to evaluating OOH as part of their strategic plans.”

“We are excited to be the first to release this critical workflow solution for the Out-of-Home industry,” said ADstruc CEO John Laramie. “As the industry continues to evolve and the demand for more targeted audience-based buying increases, the need for an integrated planning and buying system becomes more and more important.”

SOURCE Telmar Information Services Corp.Originally published 5/14 at WSJ.com