A Creative Review: Breaking Bad
Welcome back to A Creative Review with James Cooper. Today Coop lays down some sage advice for entertainment marketers.
Obviously everyone in the creative community is a complete Breaking Bad fanatic. Although, I was once in a meeting where one person said they didn’t like it, and then a few more people joined them, it was almost as if once someone had broken cover they felt free to admit this heresy.
The temptation for marketers for do something showy and complex when they have a hit show must be pretty strong. A lot of entertainment companies are guilty of overly elaborate stunts to promote movies that really didn’t need that much promotion. All those ARG games for the Batman movies left me very cold - everyone was already going to see your movie. Chill.
Photo credit: ADstruc
So, when I see a well timed and simple ad like this. I make a little mental note to say, ‘Good job, you managed not to screw it up.’ It’s amazing how you can already see billboards for movies that come out in January or bus shelters for Games of Thrones. No one else needs to see GoT. Save your money.
And you know what? Good job on also not making the ads more creative than the show. When you have a creative product as good as Breaking Bad you don’t need to dress it up - just a simple timely reminder should do the trick!
That’s all folks! Want to get involved? Send us shots of the best [or worst] outdoor advertising you’ve seen, and we’ll choose one every week. Just email firstname.lastname@example.org.