A Creative Review: Coney Island
Welcome back to A Creative Review with James Cooper. Today Coop is just trying to stay cool.
A few years ago there was a hotel in Valencia, (that’s Spain), which used to set the daily room rate according to the weather. So the hotter it got, the more expensive the rooms were. I’m not sure if it made much difference to the bottom line, but it was a talking point. There is no way I would have heard of that hotel unless they had pulled that little stunt.
Photo credit: ADstruc
Now this poster isn’t as cute as that, but there is something to be said for the pure simplicity of it being HOT AS BALLS in the city and looking up to see a water slide. You say to yourself, ‘I could pop on the air-conditioned Q train and be at Coney Island in about 45 minutes. Would that be so bad’?
We have talked before about the brutal simplitciy needed on copy for billboards. This does it. Just five words and one of those words is arguably one of the hippest words in the world. Do you know that in Paris ‘Brooklyn’ is slang for cool. Just take a minute to process that. Frenchies, some of the coolest people around, say ‘Tres Brooklyn’ to mean very cool.
And there you have it. It’s cool and not cool at the same time. Something to do with Schrodingers Cat probably.
That’s all folks! Want to get involved? Send us shots of the best [or worst] outdoor advertising you’ve seen, and we’ll choose one every week. Just email firstname.lastname@example.org.