A Creative Review: Sign Painters Documentary Trailer
Welcome back to A Creative Review with James Cooper. This week’s post is a departure from the norm, and comes to us via former summer intern Regy Perlera.
I have two lasting memories from my art school days. When I was about 10, my teacher told us that we were going to have double art (that’s English speak for an extended art lesson). I must have said ‘yes!’ or something similar, because she replied with ‘I don’t know why you’re so happy, your art is lousy.’
Later when I was 14, I got really into graffiti and was doing a lot of lettering in my art classes. I went to a fairly stiff school where art was basically oil painting. So when I said I wanted to pass my exams doing graffiti, well you can imagine how that went.
Long story short, I have always been into lettering, the doodling of, the painting of - anything I can get really. Is it art? Hells yeah. Just look at someone like Jenny Holzer of Ed Ruscha, or way back Toulouse Lautrec. And are those guys in this amazing film about sign painting artists? Double Hells yeah!
I can’t wait to see this film in its entirety. I know I go on about how digital and outdoor is a great space to play in, but sometimes there is nothing better than a beautifully painted outdoor piece.
For more info, check out the official Sign Painters website.
That’s all folks! Want to get involved? Send us shots of the best [or worst] outdoor advertising you’ve seen, and we’ll choose one every week. Just email email@example.com.
A Creative Review: Manhattan Mini Storage
Welcome back to A Creative Review with James Cooper. Today Coop digs into Manhattan Mini Storage’s NYC-centric outdoor campaign.
Play to the Location
As a non-native New Yorker there is something I have always liked about the Manhattan Mini Storage work. A good outdoor campaign plays to the location, and too few billboards do that these days. Perhaps that’s cost, but it’s probably more like laziness.
Photo credit: ADstruc
For years now this work has had a consistent tone of voice - which is also increasingly rare. They are confident, they know who they are talking too, and are not afraid to poke fun at people. Like New Yorkers I guess. As someone who couldn’t care less about religion - I’m not even bothered enough to say that I’m an atheist - but is mildly obsessed with sneakers, this particular execution hits home.
My one gripe with this billboard is that there is a little too much going on. If they want to talk about price or a free move option, then I think they should run individual executions highlighting those offers. It will be a little harder to write a funny line about it, but hey, that’s where us writers earn our coin.
That’s all folks! Want to get involved? Send us the best or worst billboards you’ve seen and we’ll choose one every week. Just email firstname.lastname@example.org.