Welcome back to A Creative Review with James Cooper. Today Coop casts his eye at an indoor installation for Season 3 of The Walking Dead.

Digit-al Marketing

One could make argument that its ‘easy’ to do great ads for a show like the Walking Dead. Certainly as a creative, if you get that brief you’ve got to be pretty happy. But it’s not always the case that great work is produced. Sometimes people get lazy, they think they have such a great product that they actually don’t need to do anything with their advertising (ahem….Apple). So whoever got this particular piece through - well done! 

Photo credit: hart_andrew via instagram

Ok, it looks gross and is a spectacle you can’t ignore - that’s your basic housekeeping - but the fact that it countdowns the days to the show with each finger coming off, that’s what really makes it cool. I always like to stress the difference between digital work and interactive work - they are not the same. This is a great interactive piece with nary a pixel in sight. 

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That’s all folks! Want to get involved? Send us shots of the best [or worst] outdoor advertising you’ve seen, and we’ll choose one every week. Just email coop@adstruc.com.