Billboards For Everyone Hits the Jersey Shore
The latest installment of ADstruc’s Billboards for Everyone program is now live on the Wildwood Boardwalk in New Jersey. This time around, we teamed up Visions Advertising Media, BA Reps, JWT New York, and Trustocorp, the anonymous New York based artist whose mission is ‘to highlight the hilarity of human behavior through sarcasm and satire’.
Trustocorp created two posters that draw inspiration from New Jersey’s pop-culture reputation. As another incredibly successful season of Jersey Shore comes to a close, ‘Somali Shore’ is intended to make passerbys stop and think about the attention we pay to TV shows and not what’s happening in the real world. Continuing the TV theme, ‘The Real Housewives of Baghdad’ shows two older women who have suffered through the ongoing situation in Iraq.
These posters, though tongue in cheek, show our commitment to the idea that everyone deserves a voice and a space to express themselves in the outdoor world – whether you are a hugely successful TV show or an artist with an interesting message. Using ADstruc’s outdoor media platform, we were able to target the exact time and location in order to maximize the impact of our message.
John Laramie, CEO of ADstruc, said, “Our Billboards for Everyone campaign is all about enabling artists to express their creative freedoms in unique locations. This campaign is no different. Simply, today’s culture obsesses over fabricated television drama and we wanted this campaign to drive awareness about real drama that is happening overseas, of which, we can all help. Please join us in donating to The American Red Cross by clicking here: http://bit.ly/vGM3wv”