Buy audiences, not billboards with TAB OOH Ratings
Before the launch of the Traffic Audit Bureau’s Out of Home Ratings, the challenges of measuring outdoor advertising forced media buyers to plan and purchase OOH without a quantitative understanding of the audience it delivered. But now, agencies and advertisers finally have an audience measurement system consistent with other media like print, broadcast and online.
By integrating TAB OOH Ratings, ADstruc is the first and only outdoor buying platform that enables you to visualize target demographics and intuitively craft audience-centric media plans for your clients. With ADstruc’s easy-to-use audience measurement tools, you can secure outdoor media with confidence that it speaks directly to your client’s target audience.
Visualize your target demographic
Leverage demographic heat maps to instantly identify hot spots of audience delivery. Evaluate hundreds of individual locations in seconds to pinpoint cost-effective units that engage your client’s audience.
Engage potential customers
Photos, maps and marketing descriptions don’t tell the whole story. Use Reach and Frequency, Target Rating Points and Cost Per Point calculations to evaluate each location on what really matters: how effectively it reaches the people who buy your client’s products and services.