Our New Platform Updates Help You Build Smarter Media Plans
Market TRPs Summary
For TAB members, our TAB OOH Ratings integration ensures your outdoor campaigns target the right demographic. Our Market Summary pane now includes a market-by-market breakdown of your average weekly TRPs so you understand how effectively you’re reaching the folks buying your clients’ products and services.
CPM Data Now Available
Data enables you to make smarter buying decisions, and we’re committed to giving you what you need to build and execute a winning media plan. All TAB-audited media in ADstruc will now be accompanied by a CPM calculation to help you understand whether any given unit is a wise use of your client’s ad budget.
New Proposal Creation Workflow Updates
Place-Based Proposal Automation
When you created Indoor and Place-Based proposals on ADstruc in the past, say for Airport or Shopping Mall media, you had to input a venue name and its latitude/longitude coordinates that you probably didn’t have handy. Now you can skip digging up coordinates and just add the venue—we’ll automatically fill in the lat/longs behind the scenes!
New Coverage Package Workflow
Proposing small or mobile media just became easier. We gave our coverage package workflow a facelift to simplify the process of proposing media like street furniture and transit.
MediaGrid Required Fields Now Labeled
Hate it when you fill out a form only to be reminded that you missed a required field you didn’t see? So do we! Next time you complete MediaGrid to send your proposal, you’ll know right away which data is required so you can quickly create proposals and get on with the rest of your day.