A Creative Review: Kraken Spiced Rum
Welcome back to A Creative Review with James Cooper. Today Coop dives headfirst into a gripping 3D wallscape from Kraken Spiced Rum.
Release the Kraken!
Disclaimer first. I have an affinity for Giant Squids. Just before the holidays I released a kid’s book for the iPad called The Little Giant Squid (it’s free, download it, go on)
So when I saw this piece for Kraken Spiced Rum, it immediately lept out at me. And I don’t think I’ll be the only one to feel like this. Kraken are doing what every small, challenger brand should do, creating work that stands out.
Photo credit: ADWEEK
I like the attitude of this wallscapes. You have to be a cold hearted person, or a very, very bleary eyed commuter, not to do a double take when you see this enormous tentacle scooping someone from their window. Whether the name and the product is enough to stand out in a crowded - and well funded - market remains to be seen. But, the ads are doing their job and we can’t say fairer than that.
That’s all folks! Want to get involved? Send us the best or worst billboards you’ve seen and we’ll choose one every week. Just email firstname.lastname@example.org.