ADstruc & Telmar Integration
Telmar Information Services Corp., a world leading supplier of advertising media systems, announced the release and immediate availability of its TOPS(TM) out-of-home (OOH) planning software with direct seamless link to the ADstruc media buying platform, providing a complete end-to-end, planning to buying solution for advertising agencies and media sellers.
The TOPS OOH planning system is the leading multi-market, multi-media analysis system for OOH media ratings measured by the Traffic Audit Bureau for Media Inc. (TAB) for both detailed site level and market average media delivery evaluations.
ADstruc provides a fully integrated set of tools for connecting media planners with the most extensive network of out-of-home inventory. These tools streamline the RFP workflow and enable a more efficient purchase process across multiple operators. The ADstruc integration incorporates the TOPS media plan goals into an RFP, which is submitted directly to OOH operators without ever leaving TOPS System. As operators respond with proposals to the RFP, ADstruc’s technology automatically organizes the proposals and presents them to the buyer in an interactive and unified online proposal. Agencies can upload custom data sets and historical campaign data, along with ADstruc’s social, mobile and census data, to better analyze proposed inventory through the use of heat maps. These tools enable OOH campaigns to be planned and executed in the most data driven and effective way possible.
“ADstruc provides a very powerful suite of tools for media buyers and media sellers,” said Telmar President Corey Panno. “The integration of our OOH planning software with the ADstruc platform automates and eliminates the most cumbersome aspects of the traditional RFP process, creating greater efficiency for OOH buying specialists and allowing easy access to the OOH buying process for any media planner — especially those who are new to evaluating OOH as part of their strategic plans.”
“We are excited to be the first to release this critical workflow solution for the Out-of-Home industry,” said ADstruc CEO John Laramie. “As the industry continues to evolve and the demand for more targeted audience-based buying increases, the need for an integrated planning and buying system becomes more and more important.”
SOURCE Telmar Information Services Corp.Originally published 5/14 at WSJ.com
Census Demographics and Data Layers!
Successful advertising campaigns use demographic and customer data to target audiences where they work, live and play. We recently partnered with Telmar, enabling subscribers to build RFPs directly within TOPS. But, that’s just the beginning of our data revolution.
Data and demographic layers
Starting today, you can import your own customer data to create heat maps, identify key zip codes, or plot demographic distributions (age, income, ethnicity) using information from the U.S. Census. Use your data and demographics to identify the best units for your campaign.
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ADstruc + Telmar
We are pleased to announce a major product integration and strategic long-term partnership with Telmar. An industry first, Telmar’s planning software now seamlessly connects into ADstruc’s buying software, creating the most efficient planning and buying system for the outdoor advertising industry. For more information, click here: http://adstruc.com/telmar