Our New Platform Updates Help You Build Smarter Media Plans
Market TRPs Summary
For TAB members, our TAB OOH Ratings integration ensures your outdoor campaigns target the right demographic. Our Market Summary pane now includes a market-by-market breakdown of your average weekly TRPs so you understand how effectively you’re reaching the folks buying your clients’ products and services.
CPM Data Now Available
Data enables you to make smarter buying decisions, and we’re committed to giving you what you need to build and execute a winning media plan. All TAB-audited media in ADstruc will now be accompanied by a CPM calculation to help you understand whether any given unit is a wise use of your client’s ad budget.
TAB Integration and Place-Based / DOOH Support
At ADstruc, we believe that software should support you. Today we’re announcing two upcoming changes to our advertiser and agency planning tools.
Back by popular demand, Group Select enables you to “like” and “hide” multiple units without clicking on individual checkboxes. It’s another victory in our war against carpal tunnel!
Traffic Audit Bureau Integration
Surprise! We integrated the TAB’s official OOH Ratings into ADstruc.
Starting next week, agencies will be able to target CBSAs & DMAs along with up to date OOH Ratings. TAB member agencies will also gain access to TRP, GRP, reach, frequency, and cost per point calculations. Direct brands will retain city targeting & zip code layers.
Place-Based Media and Digital OOH
Out of Home is more than just billboards and so we’re rebuilding our tools to better support Placed Based and DOOH media. We’re currently testing it out with operators, but email support to setup a hands-on preview!
Got 10 minutes to spend with us? We’d love to give you a demo of all our new features. Email us at firstname.lastname@example.org or call your account manager at 347.881.3622 to schedule a one-on-one webinar.