A Creative Review: Thirteen
Welcome back to A Creative Review with James Cooper. Today Coop puts TV marketing on blast.
There is no doubt that outdoor media is a great place for promoting TV. People say TV is dead, but the number of greenlit pilots and renewals proves otherwise. People love watching TV, and I’m no different.
I saw a bus shelter for a show called Devious Maids the other day. It’s a terrible title and the show itself doesn’t look much better. I bet Devious Maids was the working title and someone kept saying it was going to change, but, for some reason only known to exalted TV execs, it stayed the same.
Photo credit: ADstruc
So, theoretically I should be in the target demo for Thirteen’s campaign about stupid TV shows. The premise is simple - an ad for a fake show makes you realize how bad real TV is. As a strategy I think there is a truth in that. But I’m a believer of accentuating the positive.
I know that there are plenty of crimes against TV being wheat pasted on subways and stretched across billboards as we speak, but it’s not enough for you to tell me that. In this context I want to know what you are going to do about it. What shows do you have that are better than Married to a Mime?
This campaign makes me think that Thirteen doesn’t actually have any great shows tucked away. That they don’t have anything that could best Devious Maids or indeed Married to a Mime. And that, as they say, is a big problem.
That’s all folks! Want to get involved? Send us shots of the best [or worst] outdoor advertising you’ve seen, and we’ll choose one every week. Just email email@example.com.