A Creative Review: Speck
Welcome back to A Creative Review with James Cooper. Today Coop ponders the (impending?!) robot invasion of advertising.
Perhaps it was the 75th Anniversary of Orson Welles’ ‘War of the Worlds’ or that it was Halloween, but when I saw this piece for Speck I immediately thought about how cool it would be if it was a campaign about machines or robots taking over.
Photo credit: ADstruc
This then lead me to a lot of questions about the nature of Artificial Intelligence and how that would affect advertising.
Would the machines be in tune with the current Banksy debate in New York City? I guess they would be able to read Twitter, so yes.
And what would robotic advertising look like? Sometimes I feels like it’s already upon us. Just turn on your TV and wait - you won’t have to wait very long - for the first pharma ad to come on and there’s your answer. It goes something like this:
Old but quite attractive smiley person goes about his business, but then feels pain. He looks unhappy and dour. He goes to see a man in a white coat. Who gives him some pills. At this point there is a voice over about how these pills could actually kill you but you shouldn’t worry. Then our smiley attractive person carries on with his business looking even more smiley and attractive.
I do wonder though, what a robot authored billboard look like? Maybe the Apple campaigns.
But back to this piece. I think it’s far more likely that is not in fact the first sign that the machines are taking over, and instead just an ad for cellphone cases. And it does that singular job very well. It’s bright, the headline is mercifully short (remember the 6 word rule) and I can see logo and product clearly.
Good job humans.
That’s all folks! Want to get involved? Send us shots of the best [or worst] outdoor advertising you’ve seen, and we’ll choose one every week. Just email firstname.lastname@example.org.