Recent Outdoor Campaigns
We couldn’t be more excited about all of the recent outdoor advertising campaigns that have been built, sold, and launched through ADstruc. Within the last two weeks alone, we processed over $100,000 in campaigns and that’s just the beginning. These recent campaigns will launch from Seattle to New York over the next few months.
Our goal continues to be making it easier to get involved in outdoor advertising and each new client we work with loves how simple it is on ADstruc. To make it even simpler, we will launch a newly redesigned site soon (we’ve already started by making search easier (below) so stay tuned)! If you are thinking about advertising, please contact us as we would love to discuss the effectiveness of outdoor advertising and how we can help.
Also, be sure to check out some more cool stuff below:
New Ad Campaign
Stay tuned to our blog tomorrow for a really exciting outdoor advertising campaign that launches here in NYC on Monday! Sneak peak of the creative below….
Why Outdoor Advertising?
So why is it good for brands and companies to get involved in Outdoor Advertising?
Outdoor Advertising is the best place to reach consumers because it can’t be turned off, has an incredible footprint across the U.S., and can be extremely targeted. While many of us see our advertisements on TV, Radio, and online for brief moments, an outdoor billboard or a transit ad on a bus is always there, every time we step outside. Granted, while I sit here in Boulder writing this post, I haven’t see a billboard in weeks, but that’s probably because we’ve been constrained in this basement building our online marketplace for outdoor advertising for the last few months.
Outdoor Advertising is so much about the audience and as such, the best companies can deliver key messages in the best locations. The “best” locations are simply a measurement for the type of audience in that area, (purely, customer segmentation). By being able to drill down to this level of granularity, advertisers can benefit even more by providing creative advertising to a very specific demographic.
Let’s say for example that I own a quilt shop in Missouri (by the way, check out www.missouriquiltco.com - my friend Al’s company) and he wants to target 30-75 year old females local to the area or travelling through. Al’s options are radio or billboard advertising. For outdoor advertising, Al might want to target highway billboards near rest stops, the local bingo house, and anywhere near a Jo-Ann’s Fabrics. To hit this demographic, you can’t just throw money at an ad campaign on Facebook. Outdoor media is critical to the success of his ad campaign - now, what should his message be? Let us know your thoughts in the comments section.
The reason outdoor advertising is great for companies is because of the consistency and frequency that is hitting the companies target audience over and over during a select period of time.